Oh well, what can I say about Adrian Frutiger's best known font?
Ok, let's say it's a Swiss typeface, with a Swiss design, with its own Swiss clarity. It's probably one of the most readable (legible?) in the whole set of typefaces.
I think it's cool ââ¬â not in the meaning of stylish, but cool, as a thing thrown out of the fridge. It certainly makes its job well: it's been designed for CDG's airport signs and banners. Aside from that and road signs or very conservative logos and the small print ââ¬â address and the like ââ¬â in the stationery, I do not think I'd use it.
Helvetica, to name another Swiss-made bestseller, has more flair to me and it's more versatile.
(and yes, I do love Switzerland: the square flag, her William Tell and all the cows. And the lakes, the mountains, the weed)
I second that. Functional, cold, without any emotions, factual. Meant to bring information across, not feelings or interpretations. Good for a book of law.
For school I need to do a research on the font Frutiger, I need to know what kind of feeling/style the font has so that I can design posters and other nice stuff about the font.
So can anyone help me? (What is the feeling/style that the font gives you? Is it modern or old? What kind of person/job would fit it?)
thanx