@Ivan Philipov:well, it looks like a Kabel Heavy to me. Although it's modified to fit into that oval share.
Close Ivan!! Very close! Everything here shouts KABEL! Except for the S in FITNESS and that one tells us it is the Grizzly.
Also known as Grizzly BT, Bear and Black Bear Bold (CompuWorks). Inventive, those two last names ...
The letters used in the word pump. Any suggestions will greatly appreciated.
Thanks
Chris