I think that's Milton Glasers "Baby Teeth", where anyone has troubles finding a digital version of it. See this discussion: http://typophile.com/node/842 which leads to a cyrillic version here: http://www.paratype.com/pstore/default.asp?fcode=TM_BBT&letter=B and some substitutes I gathered here: http://www.myfonts.com/WhatTheFont/forum/viewthread.php?threadid=42172
the name of this font is.....