First published in 1938, Letters and Lettering by Paul Carlyle and Guy Loring was a textbook on lettering examples and how to do them. On one of the pages was found a solid black (counterless) Art Deco sans serif design that in its many variations so typified the era. The example shown in that book served as the model for Postmodern Moderne JNL, which is available in both regular and oblique versions.

The Wright-Regan Instrument Company (Wrico) was one of the leading manufacturers of lettering templates for many years. Aside from their own line of products, they also did custom manufacturing. A series of lettering guides called “Mimeostyle” for the A. B. Dick Company of Chicago (produced for use in making mimeograph machine printing stencils) featured an art Deco squared letter design with rounded corners. This is now available digitally as Template Sans JNL, in both regular and oblique versions.

Most folks might picture wood type lettering as the fancy styles of the 1880s which so perfectly evoked images of the Old West. Occasionally there is an exception to that rule, as an online image of some vintage wood letters with an Art Deco influence inspired a revival as a digital type face. Wood Lined JNL features a bold alphabet with an engraved line throughout the characters, and is available in both regular and oblique versions.

Toward the end of the 1920s, Art Deco influences were starting to creep into modern design. The hand lettered title on the cover of the1928 sheet music for “Fascinatin’ Vamp” not only embraced the new Deco movement, but sent it on a wild typographic ride. Letters of mixed thicknesses and stylings made up the two word title, and this unusual group of letter shapes became the inspiration for Free Form Deco JNL, which is available in both regular and oblique versions.

Jeff Levine took Crown Heights JNL [named after his childhood neighborhood in Brooklyn, NY] and gave it a make-over; transforming it into a Western-style all-caps display face called Homesteader JNL. The point of interest being the rounded characters: C, G, O and Q - usually not as geometric in Old West typography.

F.W. Woolworth was once one of the giants of the variety store chains, along with the likes of Kress, S.S. Kresge, McCrory’s, Neisner Brothers, Ben Franklin and others. In 1960, the company brought out a new corporate logo with a type design harking back to the Art Deco style of the 1930s and 1940s. A photo of one of their old store fronts (despite having only eight letters to work with) inspired the digital interpretation of the signage as Bargain Shopping JNL, which is available in both regular and oblique versions.

In the 1960s it was a popular trend to personalize one’s possessions with your initials. From wallets and handbags to eyeglasses; from luggage to even cars, initial personalization was the fad of the time. The British division of Gulf Oil offered for sale a set of gold metallic stick-on initials for 25 pence, complete with two Gulf logos so the company could get some extra advertising mileage out of the promotion. These extra-wide, bold initials served as the idea model for Personalization JNL, which is available in both regular and oblique versions.