I came across an old book called ‘Studio Handbook Letter And Design For Artists And Advertisers’ by Samuel Welo. Samuel Welo was an American advertising calligrapher, typographer and lettering artist, who was most active during the roaring twenties. Lenox Avenue is my version of a set of letters in that book. It was handmade (just like Welo had done). I only had an ABC/abc to work with, so I designed all the remaining glyphs myself. I changed some of the original (and quite quirky) letters to a more contemporary form. The font is named Lenox Avenue, once home of the famous Savoy Ballroom. Comes with all the bells & whistles.

Another charming handlettered gem based on the work of lettering artist Samuel Welo, from the 1927 edition of his Studio Handbook.