A Postmodern vernacular sanserif in 8 fonts Prosaic designed by Aurélien Vret is a Postmodern typographic tribute to the french vernacular signs created by local producers in order to directly market their products visible along the roads. These signs drawn with a brush on artisanal billboards do not respect any typographic rules. The construction of these letterforms is hybrid and does not respect any ductus. Nevertheless the use of certain tools provokes a certain mechanism in the development of letter shapes. It’s after many experiments with a flat brush, that’s these letterforms have been reconstructed and perfected by Aurélien Vret. This is the starting point for the development of an easily reproducible sanserif with different contemporary writing tools. From non-typographical references of Prosaic towards readability innovation The influence of the tool is revealed in the letterforms: angular counterforms contrasting to the smoothed external shapes. This formal contrast gives to Prosaic a good legibility in small sizes. These internal angles indirectly influenced by the tool, open the counterforms. In the past, to deal with phototype limitations in typeface production, some foundries modified the final design by adding ink traps. In our high resolution digital world, these ink traps — now fashionable among some designers — have little or no effect when literally added to any design. Should one see in it a tribute to the previous limitations? Difficult to say. Meanwhile, there are typeface designers such as Ladislas Mandel, Roger Excoffon, and Gerard Unger who have long tried to push the limits of readability by opening the counters of their typefaces. Whatever the technology, such design research for a large counters have a positive impact on visual perception of typefaces in a small body text. The innovative design of counter-forms of the Prosaic appears in this second approach. Itself reinforced by an exaggerated x-height as if attempting to go beyond the formal limits of the Latin typography. It is interesting to note how the analysis of a non-typographical letters process has led to the development of a new typographic concept by improving legibility in small sizes. Disconnected to typical typographic roots in its elaboration, Prosaic is somewhat unclassifiable. The formal result could easily be described as a sturdy Postmodern humanistic sanserif! Humanistic sanserif because of its open endings. Sturdy because of its monumental x-height, featuring a “finish” mixing structured endings details. The visual interplay of angles and roundness produces a design without concessions. Finally, Prosaic is Postmodern in the sense it is a skeptical interpretation of vernacular sign paintings. Starting from a reconstruction of them in order to re-structure new forms with the objective of designing a new typeface. Referring to typographic analogy, the Prosaic Black is comparable to the Antique Olive Nord, while the thinner versions can refer to Frutiger or some versions of the Ladislas Mandel typefaces intended for telephone directories. Prosaic, a Postmodern vernacular sanserif Prosaic is radical, because it comes from a long artistic reflection of its designer, Aurélien Vret, as well a multidisciplinary artist. The Prosaic is also a dual tone typeface because it helps to serve the readability in very small sizes and brings a sturdy typographic power to large sizes. Prosaic, a Postmodern vernacular sanserif

Beorcana can be classified as a serifless roman, a stressed sans, a glyphic sans, or calligraphic sans. However it is classified, Beorcana derives not only from other stressed sans designs like Lydian, Amerigo and Optima, but also utilizes classic Renaissance proportions in both Roman and Italic, which facilitate extended reading. Beorcana is available in Display, regular Text and Micro styles. Beorcana’s Text styles offer comfort and liveliness in books, dictionaries, magazines and other reading-intensive settings. Display styles offer a stately and organic flavor for any application. Micro styles perform in tight and dense settings like dictionaries, bibles, maps and fine print. The name Beorcana is a variant of the Icelandic word for the Birch tree, and the related words for the Icelandic rune. Many variant spellings are used for the tree and the rune: Beorc, Berkanan, Birkana, Bercano, Bjork, Bjarka. The Birch was revered as a symbol of renewal, due to its role as a pioneer species in burned, boggy or otherwise unforested areas.

Neue Helvetica® is a melding of aesthetic and technical refinements that result in superior design proportions, improved legibility and an expanded range of uses beyond the original Helvetica typefaces Neue Helvetica World fonts enable the setting of pan-European languages, in addition to Arabic, Armenian, Cyrillic, Georgian, Greek, Hebrew, Thai and Vietnamese. The Cyrillic fonts include full support of the Unicode block, including characters for Bulgarian, Mazedonian, Serbian and Ukrainian. Other Monotype global fonts can be paired with Neue Helvetica World to create a more comprehensive global typographic solution. A few examples follow: Devanagari: Saral Devanagari Japanese: Tazugane Gothic or Yu Gothic Korean: YD Gothic 100 or YD Gothic 700 Simplified Chinese: M Ying Hei PRC or M Hei PRC Traditional Chinese: M Ying HK or M Hei HK Click here to download a brochure with more information on Neue Helvetica World.

A clear and enjoyable reading experience hinges on the legibility of text copy, especially when reading on screen. This is why Monotype has developed the eText collection of fonts specifically tailored for the text-heavy display environments of e-readers, tablets, mobile devices, and the Web.

Corporate design and branding across global markets requires a universal typographic identity. The timeless, world-famous classic Neue Helvetica® typeface is now available as World fonts in the six most important styles. With support for a total of 181 languages, Monotype’s Neue Helvetica® World typeface family is suitable to meet the typographic and linguistic demands of large international brands, corporations, publishing houses, and software and hardware developers. Neue Helvetica World’s language support covers the pan-European area (extended Latin alphabet, Cyrillic and Greek) as well as Arabic, Hebrew, Armenian, Georgian, Thai and Vietnamese. The Cyrillic alphabet contains not only the standard options, but also the complete Unicode block u+0400. In addition, a large number of new global currency symbols have been included such as the Russian ruble, Turkish lira, Indian rupee and Azerbaijani manat. Neue Helvetica World is offered as OpenType font with TrueType (.ttf) or PostScript CFF (.otf) outlines. The files size are reasonably small, ranging from 140 to 270 KB depending on format and style. The uprights each include 1708 glyphs and the italics have 1285 glyphs (some scripts, such as Arabic, do not have an italic design). Typeface pairings for further global support Should the language support of Neue Helvetica World still not be sufficient for your markets, there are numerous other typefaces available which perfectly complement Neue Helvetica World. These are our recommendations for South and East Asia languages: - Devanagari: Saral Devanagari - Japanese: Tazugane Gothic or Yu Gothic - Korean: YD Gothic 100 or YD Gothic 700 - Simplified Chinese: M Ying Hei PRC or M Hei PRC - Traditional Chinese: M Ying Hei HK or M Hei HK Please contact a Monotype representative for other pairing recommendations or typographic consultations.

Neue Helvetica® is a melding of aesthetic and technical refinements that result in superior design proportions, improved legibility and an expanded range of uses beyond the original Helvetica typefaces Neue Helvetica World fonts enable the setting of pan-European languages, in addition to Arabic, Armenian, Cyrillic, Georgian, Greek, Hebrew, Thai and Vietnamese. The Cyrillic fonts include full support of the Unicode block, including characters for Bulgarian, Mazedonian, Serbian and Ukrainian. Other Monotype global fonts can be paired with Neue Helvetica World to create a more comprehensive global typographic solution. A few examples follow: Devanagari: Saral Devanagari Japanese: Tazugane Gothic or Yu Gothic Korean: YD Gothic 100 or YD Gothic 700 Simplified Chinese: M Ying Hei PRC or M Hei PRC Traditional Chinese: M Ying HK or M Hei HK Click here to download a brochure with more information on Neue Helvetica World.

Neue Helvetica® is a melding of aesthetic and technical refinements that result in superior design proportions, improved legibility and an expanded range of uses beyond the original Helvetica typefaces Neue Helvetica World fonts enable the setting of pan-European languages, in addition to Arabic, Armenian, Cyrillic, Georgian, Greek, Hebrew, Thai and Vietnamese. The Cyrillic fonts include full support of the Unicode block, including characters for Bulgarian, Mazedonian, Serbian and Ukrainian. Other Monotype global fonts can be paired with Neue Helvetica World to create a more comprehensive global typographic solution. A few examples follow: Devanagari: Saral Devanagari Japanese: Tazugane Gothic or Yu Gothic Korean: YD Gothic 100 or YD Gothic 700 Simplified Chinese: M Ying Hei PRC or M Hei PRC Traditional Chinese: M Ying HK or M Hei HK Click here to download a brochure with more information on Neue Helvetica World.

Helvetica is one of the most famous and popular typefaces in the world. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. The original typeface was called Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas'sche Schriftgiesserei (Haas Type Foundry) in Switzerland. In 1960 the name was changed to Helvetica (an adaptation of Helvetia", the Latin name for Switzerland). Over the years, the Helvetica family was expanded to include many different weights, but these were not as well coordinated with each other as they might have been. In 1983, D. Stempel AG and Linotype re-designed and digitized Neue Helvetica and updated it into a cohesive font family. At the beginning of the 21st Century, Linotype again released an updated design of Helvetica, the Helvetica World typeface family. This family is much smaller in terms of its number of fonts, but each font makes up for this in terms of language support. Helvetica World supports a number of languages and writing systems from all over the globe. Today, the original Helvetica family consists of 34 different font weights. 20 weights are available in Central European versions, supporting the languages of Central and Eastern Europe. 20 weights are also available in Cyrillic versions, and four are available in Greek versions. Many customers ask us what good non-Latin typefaces can be mixed with Helvetica. Fortunately, Helvetica already has Greek and Cyrillic versions, and Helvetica World includes a specially-designed Hebrew Helvetica in its OpenType character set. Helvetica has also been extende to Georgian and a special "eText" version has been designed with larger xheight and opened counters for the use in small point sizes and on E-reader devices. But Linotype also offers a number of CJK fonts that can be matched with Helvetica. Chinese fonts that pair well with Helvetica: DF Hei (Simplified Chinese) DF Hei (Traditional Chinese) DF Li Hei (Traditional Chinese) DFP Hei (Simplified Chinese) Japanese fonts that pair well with Helvetica: DF Gothic DF Gothic P DFHS Gothic Korean fonts that pair well with Helvetica: DFK Gothic"

Helvetica Now Variable Helvetica Now 2.0 builds on the groundbreaking work of 2019’s Helvetica Now release—all of the clarity, simplicity, and neutrality of classic Helvetica with everything 21st-century designers need. In this 2021 release, we introduce Helvetica Now Variable and add condensed weights to the Helvetica Now static fonts. Helvetica Now 2.0 includes 96 fonts in three distinct optical sizes (Micro, Text, and Display), now with 48 new condensed weights. The Helvetica Now Variable fonts include even more: 144 instances—48 normal, 48 condensed, and 48 compressed. Helvetica Now Variable gives you over a million new Helvetica styles in one state-of-the-art font file (over two-and-a-half million with italics!). Use it as an extension of the Helvetica Now family or make custom-blends from its weights (Hairline to ExtraBlack), optical sizes (four point to infinity), and new Compressed and Condensed widths. Create infinite shades of expression, incredible typographic animations, and ultra-refined typography. Its single font file makes it easier to use and wickedly fast. Load one file and access a million fonts—in a fraction of the size of a traditional font family. More freedom. More expression. More power. More. Helvetica. Now. Each one of the Helvetica Now static fonts has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. Helvetica Now's Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type. There's also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica's tone of voice. The new Condensed weights put more type into smaller spaces—for intense emphasis, sophisticated contrast, or just everyday space-fitting. Helvetica Now 2.0 is, quite simply, more: more versatility; more power; and more creative possibilities. “For more than six decades, Helvetica has been the essential typeface,” says Monotype Type Director Charles Nix. “The release of Helvetica Now insures that it will be a typographic force for decades to come.”

Neue Helvetica® is a melding of aesthetic and technical refinements that result in superior design proportions, improved legibility and an expanded range of uses beyond the original Helvetica typefaces Neue Helvetica World fonts enable the setting of pan-European languages, in addition to Arabic, Armenian, Cyrillic, Georgian, Greek, Hebrew, Thai and Vietnamese. The Cyrillic fonts include full support of the Unicode block, including characters for Bulgarian, Mazedonian, Serbian and Ukrainian. Other Monotype global fonts can be paired with Neue Helvetica World to create a more comprehensive global typographic solution. A few examples follow: Devanagari: Saral Devanagari Japanese: Tazugane Gothic or Yu Gothic Korean: YD Gothic 100 or YD Gothic 700 Simplified Chinese: M Ying Hei PRC or M Hei PRC Traditional Chinese: M Ying HK or M Hei HK Click here to download a brochure with more information on Neue Helvetica World.

Dom Casual and Dom Diagonal are a set of informal script typefaces that look like brush writing. They were designed by Peter Dombrezian for American Type Founders in 1952 and were an immediate success. Use these typefaces to create a friendly, informal look in signs, advertising, and invitations.

Corona was designed by C.H. Griffith and appeared with Mergenthaler Linotype in 1941. It is a part of Griffith’s Legibility Group’, on which he began working in 1922 and which contains typefaces especially well-suited to newsprint. Corona is based on forms of the Ionic type, perhaps the first style designed specifically for newspapers. The font is relatively small but gives an impression of strength and modernity.

Before designing this font, C.H. Griffith consulted the results of a survey of optometrists regarding optimal legibility. Excelsior was then presented by Mergenthaler Linotype in 1931 and remains one of the most legible and popular fonts worldwide.

Artica is an elegant sans serif typeface, offered in five weights. It was inspired by classic Roman letterforms. Artica Lt includes a Unicode Latin 1252 character set.

Normative Lt is a sans serif type family by Green Type, a low cost version of Normative Pro, includes only a Unicode Latin 1252 character set. Normative Lt is a font with wide sphere of application, legible from very small size to very large ones. Can be used both in technical documentation, office work, business communication, as well as in advertising, visual communication, magazines and posters, in branding and packaging.

The Tempo font family was designed by R. Hunter Middleton and released between 1930 and 1931. The instant success of Futura in 1927 led to many similar designs, and Tempo is the version produced by the Ludlow foundry for large headlines in newpapers. Like Futura, Tempo font is basically geometric, but shows some humanistic influence. Tempo is popular for newspaper and commercial printing, and the heavy condensed font is excellent for headlines.

Eurostile® is one of the most important designs from the Italian font designer Aldo Novarese. It was originally produced in 1962 by the Nebiolo foundry as a more complete version of the earlier Microgramma, a caps-only font designed by Novarese and A. Butti. Eurostile reflects the flavor and spirit of the 1950s and 1960s. It has big, squarish shapes with rounded corners that look like television sets from that era. Eurostile has sustained the ability to give text a dynamic, technological aura. It works well for headlines and small bodies of text. The Eurostile font family has 11 weights, from roman to bold and condensed to extended. In 2009 Linotype released a revised version in the Platinum Collection under the name , with three weights in all three different styles. And additionaly there are now new weights for the Eurostile family as , and ."

Diotima was designed by Gudrun Zapf von Hesse in 1948, the italic even earlier, in 1939. Diotima is a festive font particularly well-suited to invitations, programs and poems. The delicate italic draws attention to text which should be emphasized. Zapf von Hesse’s Ariadne Initials and Smaragd are perfect complements to Diotima.

Umbra was designed by R. Hunter Middleton for the Ludlow Corporation in 1935. This is a three-dimensional typeface, unique in that the main character shape is defined only by its shadow. It was originally designed to be a second-color drop-shadow for the typeface Tempo, but stands alone as an unusual display face.