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  1. Athlete by Talbot Type, $12.00
    Athlete is a highly legible, geometric text and display font. Inspired by classic sans-serifs Futura and Gill Sans, this elegantly minimal typeface blends traits of these twentieth century classics and is available in a comprehensive family of six weights. It includes old style non-aligning (lower case) numbers, both proportional and tabular, as well as accented characters for Central European languages. A versatile, contemporary sans-serif, Athlete is suitable for more-or-less any text or display purpose.
  2. Dear Sans by Stiggy & Sands, $24.00
    The Dear Sans Collection is comprised of four widths ranging from Condensed, Regular, Expanded, and Wide; each of which are comprised of a three font family of weights: Book, Regular & Bold. Cleanly readable, with just a slight hint of silliness, the Dear Sans Collection brings adds the perfect level of lightheartedness to your designs. The Dear Sans Collection comes with: - Approx. 367 Character Glyph Set per font - including standard & punctuation, international language support, and basic “fi fl” ligatures per font. - 3 Weights per family including: Book, Regular, and Bold. - Loads of Personality for your designs.
  3. Feels so Good by HIRO.std, $16.00
    Feels so Good is a semi casual script font. This font describes about girly, feminist, elegant, dynamic, humanist, easy to use and will bring a good harmony when the letters are connected and paired each other. FEATURES - Support Opentype Features - Support Ligatures - Uppercase - Lowercase - Numbering and Punctuations - Multilingual Support - Works on PC or Mac USE Feels so Good works great in any branding, logos, magazines, invitation, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, quotes and any projects that need handwriting taste.
  4. Love Craft by Subectype, $17.00
    Love Craft is a Chic and Lovely Calligraphy font, described by an girly touch, perfect for your favorite projects. Fall in love with its incredibly distinct and timeless style and use it to create spectacular designs! This font is perfect for Wedding font, Fashion font, Invitation font, t-shirts font, websites font, Business font, Quotes font, headline font, branding font, advertising font, Signature Font, Social Media Font, Stationary Font, Product Packaging Font, Label Fonts, Photography signature, event font, poster font, party font, and various print and digital media with stylish touch.
  5. Gadiani by Queenop Studio, $12.00
    Gadiani font is made into a nice and elegant font. Perfect for all your design projects, such as invitation cards, product logos, food brand logos, thank you cards, business card logos and more. Many alternatives will help you create whatever design you need like cute and girly handwritten letters and any other designs that require a beautiful handwritten touch! Enjoy :) Contains full set: -Uppercase -Lowercase -Alternative -Ligatures -Punctuation -Number -Multilingual support. Need help or have questions let me know. I'm happy to help. Thanks & Congratulations on the Design.
  6. Happy Trails by Breauhare, $35.00
    Happy Trails is a font that is based on the lettering (all upper case) used on most Trailways buses from 1936 through the very early 1960s. It also has a newly created set of lower case letters which never existed before. The font was tweaked and digitized by Bob Alonso & John Bomparte. Happy Trails has not only the flavor of the early Trailways buses but also a folksy, Western feel to it, and it’s even a bit silly or goofy, a fun font that has a variety of uses.
  7. Crostini by Scholtz Fonts, $19.00
    Crostini was designed as a fun-filled, vigorous brush script, originally intended for restaurant logos and menus. As it evolved, I realized that it was more versatile than I'd thought - great for feminine, girly media as well as for more “in your face” marketing. While the characters are bold and dramatic, they are also feminine and rounded. Crostini contains all the accented characters used in the major European languages. Use Crostini for invitations, scrap-booking, advertising media, fashion media, restaurant media, food media, greeting cards - it’s great fun!
  8. Dynasty by Device, $39.00
    Dynasty is an extensive and versatile family that exploration and modernisation of the typographic quirks associated with the 'American Gothic' type school (in much the same way as English Grotesque was an exploration of Gill/Johnston idea-space) and adds chamfered elements to dots and tails to emphasise and extend the early machine-made aesthetic. Elegantly clean and readable at headline and small text settings, where (as with all fonts in small sizes) the introduction of tracking will improve legibility.
  9. Solaris by Ultramarin, $40.00
    Solaris is a sans serif or a grotesque as we still call it where I come from. (it is an old term which means strange compared with Roman which was the normal font) The face is an open sans, which means that the round signs take the air into the form, minuscule d is drawn kind of backwards like in Gill Sans, which sets off on minuskel a. Here is the Regular version, with a slightly difference between stems and hairlines.
  10. Gilmore Sans by Red Rooster Collection, $45.00
    Gilmore Sans Extra Bold Extra Condensed Titling is a sans serif typeface that was inspired from early designs by the renowned English typographer Eric Gill. It was designed in 1992 by A. Pat Hickson (P&P Hickson) and Steve Jackaman (ITF) exclusively for the Red Rooster Collection. It has a clean, fresh, sturdy feel that is exceptionally powerful at display size. The typeface lends itself well to a variety of projects, including everything from packaging to signage to high-profile advertising campaigns.
  11. MB Empire by Ben Burford Fonts, $30.00
    MB Empire is a font that like MB vintage has its roots in early 20th century design, It has a distinctly english feel with its style references to the classic Gill Sans. It has a very traditional look whilst still maintaining its own modernist individuality. It comes in six weights with italics and has extended language support. With many opentype features including oldstlye & lining figures, automatic fractions and more its a font family that will work for almost any application.
  12. Campton by René Bieder, $30.00
    Campton is an unconventional typeface based on the first steps of the newly born sans serif genre in the early twentieth century. Its character draws inspiration from Gill Sans and Johnston Sans while combining it with contemporary elements. The result is a modern and unorthodox family that is perfectly suited for graphic design application ranging from editorial and corporate design to web and interaction design. Campton comes in nine weights with matching italics and is equipped with a wide range of opentype features.
  13. Camello by Flawlessandco, $9.00
    Introducing "Camello" - a modern sans serif font that blends elegance with a touch of girly charm. With its sleek and contemporary design, Camello is the perfect choice for projects that require a sophisticated yet playful aesthetic. An Original typeface that suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc This font support for some multilingual. Modern Sweet Retro that contains uppercase A-Z and lowercase a-z, alternate character, numbers 0-9, and some punctuation. If you need help, just write me! Thanks so much for checking out my shop
  14. Prospera by Alphabets, $17.95
    Prospera was designed without reference to existing roman faces. In its initial form, development was partially supported by a grant from the National Endowment for the Arts (Design Project Grant), as a design for use on 'low-res' digital output devices. Early releases had simplified detail in cross-bars and serifs, and hand-tuned bitmaps. As an original design, Prospera draws on principles of letterform developed during my studies of lettercarving (in Wales with Ieuan Rees) and Roman proportion. The design is idiosyncratic, perhaps more akin to Gill's Perpetua than to the monotonous corporate flavors so prevalent today.
  15. Serenity by Device, $39.00
    A versatile and elegant sans serif with a hint of Futura and a dash of Gill, but entirely its own design. Clear and legible in small sizes, refined and authoritative in larger sizes, Serenity is perfect for corporations, institutions, museums, galleries, editorial and publishing. Seven weights from a fine Thin to an impactful Heavy, plus italics, present a full range for all text and headline needs. Comes with full international character support, tabular and old-style numerals and alternate versions for the R, K, a and g.
  16. Keep Calm by K-Type, $20.00
    Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows). When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Recent research at the National Archive by Dr. Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface. Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of new lowercase letters that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.
  17. CA Slalom Condensed by Cape Arcona Type Foundry, $40.00
    The starting point for CA Slalom was the aspiration to create a contemporary interpretation of classics like Gill and Antique Olive in terms of aesthetics, flexibility and usefulness. The outstanding S soon became the visual hook and starting from the extra bold extended weight, CA Slalom evolved into a huge family with four widths. It’s rather round instead of squarely with stroke-ends pulled deep and a relatively low x-height. This gives CA Slalom a taste of its own, and although it is clearly contemporary, it has the potential to become a classic.
  18. CA Slalom Extended by Cape Arcona Type Foundry, $40.00
    The starting point for CA Slalom was the aspiration to create a contemporary interpretation of classics like Gill and Antique Olive in terms of aesthetics, flexibility and usefulness. The outstanding S soon became the visual hook and starting from the extra bold extended weight, CA Slalom evolved into a huge family with four widths. It’s rather round instead of squarely with stroke-ends pulled deep and a relatively low x-height. This gives CA Slalom a taste of its own, and although it is clearly contemporary, it has the potential to become a classic.
  19. Antique Olive by URW Type Foundry, $35.99
    The first Antique Olive fonts were produced by the French type foundry Olive, in 1962-1966 and designed by poster designer Roger Excoffon (1910-1983). All Excoffons fonts are flamboyant, elegant and highly stylistic. They include the Banco, Mistral, and Calypso fonts. Antique Olive was launched to rival Helvetica and Univers, but the shapes it took were totally refreshing. Antique Olive is probably the most striking Sans Serif since Futura and Gill, and more refined than either. It is perfect for posters and display material as it works well in larger sizes.
  20. Clear Prairie Dawn by Quadrat, $25.00
    Clear Prairie Dawn is an original humanist sans serif family based on the designer's own printing. Designed for use as a text face, as a humanist sans it shares some of the characteristics you might notice in other such faces as Optima, Gill Sans or Stone Sans. The italic is a designed italic, rather than merely a slanted roman, and incorporates many of the ideas that the designer found too lively for the roman fonts. The complete CPD package consists of three weights with italics, and a set of original ornaments.
  21. Hoxton North by The Northern Block, $32.00
    Hoxton North came out of the concept to create something distinctly British, drawing on modernist influences such as Edward Johnston's typeface for the London Underground and Gill Sans. A humanistic san serif typeface with a British modern quality. Open forms with subtle contrast promote good readability across a wide range of media in both print and screen. The compact letterforms give it a strong lateral dynamic that is space efficient across design layouts. Details include 620 characters, seven weights with true italics, small caps, manually edited kerning and Opentype features.
  22. CA Slalom by Cape Arcona Type Foundry, $40.00
    The starting point for CA Slalom was the aspiration to create a contemporary interpretation of classics like Gill and Antique Olive in terms of aesthetics, flexibility and usefulness. The outstanding S soon became the visual hook and starting from the extra bold extended weight, CA Slalom evolved into a huge family with four widths. It’s rather round instead of squarely with stroke-ends pulled deep and a relatively low x-height. This gives CA Slalom a taste of its own, and although it is clearly contemporary, it has the potential to become a classic.
  23. Aries by FontHaus, $19.00
    In 1995, FontHaus came upon a rare opportunity to create a revival of Aries, a little known and previously unavailable typeface designed by the legendary Eric Gill in 1931. Discovering a lost typeface by one of the major designers of the 20th Century, was the discovery of a buried treasure, and being the first type company to release it in a digital format was an honor. Aries® is now in the fonts catalog of GroupType who owns the the registered trademark and has licensed this historical typeface exclusively to FontHaus as distributor.
  24. Aries by GroupType, $19.00
    In 1995, FontHaus came upon a rare opportunity to create a revival of Aries, a little known and previously unavailable typeface designed by the legendary Eric Gill in 1931. Discovering a lost typeface by one of the major designers of the 20th Century, was like the discovery of buried treasure, and being the first type company to release it in a digital format was an honor. Aries® is now in the fonts catalog of GroupType who owns the the registered trademark and has licensed this historical typeface to FontHaus as distributor.
  25. CA Slalom Compressed by Cape Arcona Type Foundry, $40.00
    The starting point for CA Slalom was the aspiration to create a contemporary interpretation of classics like Gill and Antique Olive in terms of aesthetics, flexibility and usefulness. The outstanding S soon became the visual hook and starting from the extra bold extended weight, CA Slalom evolved into a huge family with four widths. It’s rather round instead of squarely with stroke-ends pulled deep and a relatively low x-height. This gives CA Slalom a taste of its own, and although it is clearly contemporary, it has the potential to become a classic.
  26. Mojodelic by Mysterylab, $21.00
    Looking for a font with that certain... umm... special mojo? Mojodelic might just be the niche font that you need to create that unique statement — one that really pops off the page. While this typeface certainly grooves with the 1960s – 1970s vintage psychedelic and pop art look, it's also a perfect fit with retro 1990s party-way-too-hard youth culture graphics. With its ultra-bold reverse-contrast design and whimsical little curlies, this one's got equal parts silliness and swagger. Try it on skateboard graphics, retro message t-shirts, apparel logos, beverage labeling, candy packaging, teen/tweener marketing, greeting cards... you name it. Enjoy.
  27. LD Cherries by Dikas Studio, $15.00
    Hello... this is Cherries, a cute and bounch hand drawn font family. Cherries have 5 weight: light, regular, medium, semibold and bold with 2 styles: regular and slanted also included with pairing font Cherries Display. Cherries included with some alternate character and ligature to make your design awesome. Cherries is fun and very suitable for cute or girly design needs such as cover design, typography, sticker, greetings card, logo, merchandise and many more. Cherries also easy for read and you can use it for quote or caption. Add this beautiful handwritten font to each of your creative ideas and notice how it makes them stand out!
  28. Slaphappy by Comicraft, $29.00
    Are you feeling a little dazed, silly, or light-headed? Are you talking incoherently as if you've received repeated blows to the head? Would you perhaps describe yourself as punch-drunk? Happy-go-lucky? Have you recently been sleep deprived or are experiencing excessive feelings of fatigue or tiredness? Have you become prone to inane semi-maniacal rambling? Have you been making strange and/or meaningless remarks? Are you demonstrating fits of random and inexplicable behavior? Did you just give yourself a wedgie? Experiencing bouts of uncontrollable laughter -- at your own jokes? Standing on a silver surfboard holding a hot dog and wondering why?! You're off your rocker, dude; Slaphappy!
  29. Tin Roof by Jukebox Collection, $32.99
    Tin Roof is a unique and original Jukebox font based on the 1958 hand lettered movie poster from "Cat on a Hot Tin Roof". The slightly modulated baseline and shaky letters give the font both a silly and sinister aspect. Perfect for any dramatic, spooky or sultry subject, Tin Roof has all the allure of a hot southern night! Jukebox fonts are available in OpenType format and downloadable packages contain both .otf and .ttf versions of the font. They are compatible on both Mac and Windows. All fonts contain basic OpenType features as well as support for Latin-based and most Eastern European languages.
  30. Troutbeck by Hanoded, $15.00
    I used to live in the English Lake District - in a town called Ambleside to be precise. It was a nice time in my life, as living in the Lake District gave me the opportunity to go out every day and enjoy the beautiful nature! Troutbeck is a small, old fashioned village on the narrow and hilly road from Windermere to Penrith. If you ever make it there, you will discover that the area is a walhalla for hikers! Troutbeck font is a pleasing, handmade all caps font. It would look great on product packaging or book covers, or maybe postcards reading ‘Greetings from the Lake District’.
  31. Curely Pro by Konstantine Studio, $15.00
    Start from the idea of our free font, Curely, which has hit the milestone - a 70K project views on Behance and a thousand times more download (still going). Now we came up with the Pro version of it. More complex, more features, and absolutely more playful. So, please welcome, Curely Pro. A Versatile casual handmade decorative lettering typeface. Still inspired from the girly things and cuteness overload in every letters. Perfectly fit for your cute, sweet, lovely, and casual branding or logo project. Or any design stuff that need a lovely cute touch on it, let the Curely Pro smooch it all the way baby!
  32. ITC Tickle by ITC, $29.99
    When Patricia Lillie was growing up, she thought the coolest thing in the world would be finding her own name listed in a library catalog. The fantasy came true in 1986 when her first children's book was published. Five more followed. The thrill of seeing her work on library shelves hasn't abated, but today, Lillie is just as likely to see one of her typefaces on the cover of a book. She has created several display faces and image fonts. My first typeface designs were based on lettering I'd done while working for a library, doing graphics work for the children's section," she explains. "I currently do a lot of web design, but type is my favorite thing." The Tickles (ITC Tickle and ITC Tickle Too) are Lillie's first ITC typeface releases. "I was playing around with a Sharpie marker one day and liked the way the letters looked," she recalls. "I started redoing the letters from scratch in Fontographer to see what developed, and liked those letters too." ITC Tickle is a bi-form font (with both cap and lowercase letters of the same size) that clearly breaks a typographic rule or two. ITC Tickle Too has the same basic lettershapes, but they've grown clusters of stipples that give a three-dimensional quality to the design. The result is a friendly, offbeat display family that's guaranteed to add a giggle to your work."
  33. Western Americana by Celebrity Fontz, $24.99
    Western Americana is a unique collection of signatures of 72 famous American frontiersmen, gunslingers, Wild West personalities, outlaws, and Indians in a high-quality font. A must-have for autograph collectors, desktop publishers, lovers of history, or anyone who has ever dreamed of sending a letter, card, or e-mail "signed" as if by one of these famous Western celebrities. This font includes signatures from the following American West personalities: William Frederick Cody ("Buffalo Bill"), George Armstrong Custer, Meriwether Lewis, William Clark, Kit Carson, Joseph Brant, David Crockett, Wyatt Earp, Geronimo, James Bowie, Daniel Boone, Sam Houston, Calamity Jane, Sitting Bull, William H. Bonney ("Billy the Kid"), Cole Younger, Bob Younger, Jim Younger, Pat Floyd Garrett, James Butler "Wild Bill" Hickok, Squire Boone, Samuel Colt, Gordon William Lillie ("Pawnee Bill"), Annie Oakley, William Barret Travis, Allan Pinkerton, Jose de Galvez, George Rogers Clark, George Crook, John Charles Fremont, George Croghan, Simon Kenton, Maj. Frederick Benteen, James Wilkinson, Nelson Appleton Miles, Philip Kearny, Chief G.H.M. Johnson, William George Fargo, William Barclay "Bat" Masterson, King Philip, Frank James, Eleazer Williams, Henry Wells, Junipero Serra, John Sevier, John Ross, Joseph Virgo, Chief Joseph, Red Jacket, Manuel Lisa, Julian Dubuque, John Augustus Sutter, Manuel Lisa, Jesse James, Jesse James alias Thomas Howard, Manasseh Cutler, Robert Newton Ford, Emmett Dalton, Henry McCarty alias Greenville Mellen Dodge, Edward Zane Carroll Judson ("Ned Buntline"), Rain-in-the-Face, James Robertson, Zebulon Pike, Chief Two Guns White Calf, Pierre Chouteau Jr., Frank Butler, Isaac Shelby, Moses Austin, Moses Cleveland, Rufus Putnam, Pierre Chouteau Sr., Father Pierre Jean De Smet, and Auguste Chouteau. This font behaves exactly like any other font. Each signature is mapped to a regular character on your keyboard. Open any Windows application, select the installed font, and type a letter, and the signature will appear at that point on the page. Painstaking craftsmanship and an incredible collection of hard-to-find signatures go into this one-of-a-kind font. Comes with a character map.
  34. Gradus by Brenners Template, $19.00
    Gradus is a multi-purpose typeface designed to properly mix elegance and rhythm. The balance between modern and sophisticated touches and styles can achieve the effect of harmonizing well with any device and channel. The hardness of the rigid stem of the grotesque typeface is transformed into a soft touch that organically matches words and sentences. Langages. Basic Latin. Western European, Central European, South Eastern European, South American, Oceanian, Basic Cyrillic, Ukrainian OpenTypeFeatures. Standard Ligatures : fi, ff, ffi. Discretionary Ligatures : ai, ia, il, ill, illi, ma, md, mi, mu, na, nd, ni, nu. Fractions, ss01, ss02, and more.
  35. Fling by ITC, $29.00
    Michael Gills, formerly a resident designer at Letraset, created the Fling typeface in 1995. Fling's letterforms are based on the Ronde --or round--script style from France. The design includes intricate and generous capital letters, which are contrasted with a more reserved lowercase letters. This allows for a sophisticated and elegant appearance in text. Fling's letterforms are highly legible for those of a script face, and it is a typeface with many uses. Aside from short amounts of running text, Fling's capital letters serve well as initials. In the Opentype font are extra ligatures and alternative letterforms thatoffer expanded typesetting possibilities.
  36. Jumble by Laura Worthington, $29.00
    Jumble is friendly and cute treat for the eyes. Jumble draws you in with its thick, curvy strokes, jaunty counters, and a whimsical variety of counterforms with no two alike. For even more variety, Jumble includes 104 alternates for plus a handful of ligatures. Jumble conveys humor and warmth without being silly; its lack of straight lines and sharp edges makes it perfect for evoking tasty treats like frosted cakes or pies, or child-friendly toys and games. See what’s included! http://bit.ly/1RDnJjY This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  37. Sharely by Arterfak Project, $21.00
    Sharely is a minimalist brush font, with a beautiful and feminine feel. Inspired by the girly style and modern-minimalist label that visualize naturality with the brush style. This font has a simple letterform either the uppercase or lowercase that emphasizes the minimalistic feel. Sharely is designed in condensed shapes which perfect for the logotype, short quote, labels, display information, merchandise, t-shirt, poster, mug, and more. This brush font also complete with some OpenType features that you can mix and match to get the more playful brush style! Fonts featured : Uppercase Lowercase Numbers Symbols & punctuation Stylistic alternates Ligatures Swashes (simply type 'underscore' and a number, eg: _1, _2, _3, etc) That's all folks! Thank you for watching.
  38. Celebrity by Canada Type, $24.95
    Celebrity is a new execution of a film type concept put forth by Willy Wirtz in 1971. The original idea, called Latus, had many irregularities and unfit characters that are now fixed and expanded in this digital version. Celebrity's construct combines extreme thicks with hairline thins to build forms that contribute to a type totality that is at once modern and techno, as well as retro-deco. Eye catching and memorable, Celebrity is ideal for use on posters, book covers, media sleeves and packaging. It also has enough geometric appeal to inspire unique logos and set attractive titling. Celebrity comes in all popular font formats, and includes a very expanded Latin character set.
  39. Nouveau Theme JNL by Jeff Levine, $29.00
    As long as there’s been movie theaters, those establishments became the perfect hideaway for couples who wanted to kiss, hug and snuggle without the watchful eyes of disapproving parents or the pesky attention of younger siblings. Such was evident in the [13 word] title of the 1919 composition “Take Your Girlie to the Movies (If You Can’t Make Love at Home)”. On the sheet music for this song, it is hand lettered in the Art Nouveau fashion of the time by a round nib pen, and made a perfect candidate to be redrawn as a digital typeface. The end result is Nouveau Theme JNL, which is available in both regular and oblique versions.
  40. Vertical by Alias, $60.00
    Alias Vertical is a sans serif typeface with a vertical cut-off point for letter endings. The vertical cut-offs bend round characters (b, c, o, etc) into a squarish, high-shouldered shape, suggesting Roger Excoffon’s Antique Olive. In mid-weights, the typeface mixes Antique Olive with typefaces such as Gill or Johnston, for example the shape of the t, the l borrowing Johnston’s flick. Vertical has the same minimal difference in weight between verticals and horizontals as Gill and Johnston, and the same sharp connection point where curves meet straight lines. Like Antique Olive, Vertical has a narrow connection point here, adding contrast and definition. The overall effect feels austere at lighter weights and strident and graphic at bolder weights, and sharp and incised throughout. In the Bold and Black weights, the squarish and top heavy shape of Antique Olive is most noticeable. For example the wide uppercase, with the B having almost-even width between top and bottom curves, and the almost-overhang of the top curve of the G. But Vertical does not have as extreme an aesthetic or square shape as Antique Olive. As well as its wide design, the upper case is given extra authority by being a slightly heavier weight than the lower case. This is a device borrowed from Gill, and other ‘old’ typefaces, where the upper case is presented as a titling design. Modern sensibilities are more focussed on an even colour between upper and lower case. Vertical was originally intended as a sister typeface to Ano, like AnoAngular or AnoStencil. Vertical developed into a similar but separate design. Ano was designed for use in Another Man — in its modular, circle-base design, and the way there aren’t the amendments usually made in bolder weights to ensure letter clarity. This is for layouts where different weights are used together in different sizes so that the overall letter weight is the same, a feature of the magazine. Where Ano is simple and graphic, Vertical has nuance and texture. It is a pragmatic, utility design. In the balance between graphic and typographic, its focus is the latter.
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