Lettering artist Alf Becker suggested that this typeface was suitable for postcard work, and we agree (although it's suitable for a great many other uses, as well). It packs a lot of information in a limited amount of horizontal space.

Originally designed by Morris Fuller Benton for ATF in 1927, Sol Hess added a lower case in 1929. Hess also drew Broadway Engraved in 1928 for Lanston Monotype. Broadway has become somewhat of a classic icon as an "Art Deco" typeface.

The 1897 ATF specimen book featured the pattern for this font, originally called Elzevir Gothic. Its friendly letter-forms and large x-height make it surprisingly contemporary in its presentation. Both versions support the Latin 1252, Central European 1250, Turkish 1254 and Baltic 1257 codepages.

Alf Becker called this offering "Rounded Modern Bold." The geometric forms, strong contrasts and unexpected turns of this serious Art Deco typeface command attention. Both versions of the font include the 1252 Latin and 1250 CE character sets (with localization for Romanian and Moldovan).

This typeface takes its inspiration from Lightline Gothic, designed by Morris Fuller Benton for ATF in 1908. This version is even lighter, making it suitable for headlines. Both versions of this font support the Latin 1252, Central European 1250, Turkish 1254 and Baltic 1257 codepages.

Sign and Design JNL is a casual brush alphabet modeled after an Alf R. Becker design that appeared in Signs of the Times Magazine. Thanks to Tod Swormstedt of ST Media and the American Sign Museum for providing the reference material to make this font.

Whomp takes its inspiration from the work of an American master in sign painting and alphabet manipulation: Alf Becker . In 1932, Becker began designing a series of alphabets to be published in Signs of the Times magazine at the rate of one alphabet per month. Nine years later, 100 of those alphabets were compiled in one book that became an enormous success among sign painters. In the late 1990s and early 2000s, many Alf Becker alphabets were digitized with blurbs that falsely credit an “Alf Becker typeface”. Alf Becker was not really a typeface kind of guy. He was more of a calligrapher and sign painter. His alphabets were either incomplete or full of variations on different letters, and didn't become typefaces until the digital era. This particular Becker alphabet was quite incomplete. In fact, it wasn't a showing of an alphabet, but words on a poster. Alejandro Paul took the challenge of drawing, digitizing, restructuring, and finally building a complete usable typeface from that partial alphabet. He then extended his pleasure by once again playing with the wonderful possibilities of OpenType. Whomp comes with more than 100 alternates, tons of swashy endings and ligatures, all built into the font and accessible through OpenType palettes in programs that support such features. This is the in-your-face kind of font that stands among other Becker-based alphabets as paying most homage to the vision of this great American artist who saw letters as live ever-changing beings. Whomp is right at home when used on packaging, signage, posters, and entertainment related products.

Legendary lettering artist Alf Becker called his original offering “Aristocrat”; this version is a little less pretentious, but still suitably snooty. Graceful and elegant, but with a few amusing turns. Both versions of this font contain the complete Latin 1252 and Central European 1250 character sets.

A bold headline font with a decidedly Greek flavor, based on an ATF font called Pericles. A great alternative to Lithos or Lithograph. Both versions of this font contain the Unicode 1252 Latin and Unicode 1250 Central European character sets, with localization for Romanian and Moldovan.

The original Phenix typeface was produced in 1935 by Morris Fuller Benton for ATF. Utilizing the original proofs, we have added three additional complementary weights with all the alternate glyphs. Our Phoenix Pro contains all the high-end features expected in a quality OpenType Pro font.

For many type lovers, Broadway is the quintessential Art Deco typeface. Designed as an all-caps typeface in 1927 by Morris Fuller Benton for ATF, it was expanded two years later with a lower case designed by Sol Hess, who also drew the inline version, Broadway Engraved.

This typeface is Mergenthaler Linotype’s unlicensed version of Futura, copied weight by weight from Bauer. It was produced in 1939 when Metro failed to gain a significant share of the market, and was later adopted by ATF. The small sizes of Book and Heavy cut for classified are original.

Based on the Morris F. Benton for ATF in 1920, it was not completed for production until 1926. The serif version we released a few years ago was so popular, that we decided to design a complementary sans serif version in three weights, along with three corresponding Swash fonts.

Huxley Alt is just that — an alternative to Huxley Vertical by ATF. It represents one of my earliest efforts. I liked the crispness of Huxley Vertical, but wanted a lowercase and with some modulation of the strokes as in Empire, also by ATF. Huxley Alt is the result. Highly condensed. Set it large or lose it. Huxley Alt is a bargain-priced font with 226 glyphs, covering the usual Western European accents (ref MS Code Page 1252). If you like the style, but would like more glyphs and/or a range of weights, may we suggest our Huxley Amore. Huxley Amore has 379 glyphs and covers the Eastern European, Baltic and Turkish code pages (1250, 1254 and 1257). We also offer Huxley Cyrillic in a single weight.

Railroad Gothic was originally designed in 1906 for ATF (American Type Founders). This uppercase-only typeface is very condensed and also heavy, giving it a distinct 19th American wood type feeling. Like those 19th Century classics, Railroad Gothic is best used when set really big. Originally designed for use in railroad signage, Railroad Gothic has since been adapted for use in many American tabloid journals, which employ it in screaming headlines. When you need to set something large and loud for the whole world to see, this old ATF classic may be right for you. Railroad Gothic is an all caps font, and is available in digital format exclusively from Linotype. The typeface is included in the Take Type 4 collection from Linotype GmbH."

Film Noir JNL is a classic Art Deco Alphabet from the brush of the late master sign painter Alf R. Becker, and appeared in Signs of the Times Magazine. Thanks to Tod Swormstedt of ST Media and the American Sign Museum for providing the reference material to make this font.

Charles Beeler Jr. designed this in 1895 for Mackellar, Smiths and Jordan, which was part of the American Type Founders combine. The font had a short life because five years later ATF began an "off with the old, on with the new" program, and this font was an early victim.

This rollicking fun face is based on legendary lettering artist Alf Becker's Super Thick-and-Thin, his twenty-third offering in "Signs of the Times" magazine. The package includes two fonts: a full Adobe Standard character set, and an Alternates version, which features the more extreme elements of Becker's original design.

Morris Fuller Benton's 1935 offering from ATF, entitled Raleigh Gothic Condensed, inspired this ultracompact masterpiece. Benton's alternate characters are included in several lowercase positions, to add a little Art Deco sparkle to this versatile workhorse. Both versions of this font include the complete Latin 1252, Central European 1250 and Turkish 1254 character sets.

Hexide JNL was modeled and modified from an original design created by the late sign artist Alf R. Becker for Signs of the Times® Magazine. Thanks to Tod Swormstedt of ST Publications, Inc. and the American Sign Museum of Cincinnati, Ohio for providing the reference material used to make this font.

Morris Fuller Benton started the Bodoni revival with this version for ATF in the early years of the 20th century. We consider it the first accurate revival of a historical face for general use. Sturdy and a little mechanical in the 19th century tradition, this is the Bodoni series familiar to us all.

A faithful reproduction of the common French Ronde of the nineteenth century; the design originates at the Inland Typefoundry in St. Louis as French Script and was revised by Morris Fuller Benton in 1905 and made popular by ATF under the name Typo Upright. Stephenson Blake also had a version available as Parisian Ronde.

A typeface named Times Gothic, which made its first appearance in the 1905 ATF specimen book, inspired this headline sans. Use it to add a bit of quirky visual interest to headlines and subheads. Both versions include the complete Latin 1252, Central European 1250 and Turkish 1254 character sets, with localization for Lithuanian, Moldovan and Romanian.

This idea of "wrong way weights" was originally called French Clarendon by the Americans, Italienne by the French, and American by the Italians. Sounds like nobody wanted to own up to it. When it was revived by ATF in 1933, it was given the name P. T. Barnum. Many variations have appeared. Dime Museum is an old wood type.

Based on the all caps decorative face Fournier le Jeune of 1768 by Pierre Simon Fournier for the Peignot Foundry. This version uses more elaborate "Vouge Initials" caps which were offered by ATF in 1920s. Because of the decorative nature of this design, a full character set is not included, but accented characters and basic punctuation are included.

Tradewinds JNL is based on one of many innovative alphabets designed by the late Alf R. Becker for Signs of the Times magazine between the 1930s and 1950s. Thanks go to Tod Swormstedt of ST Media (who is also the curator of the American Sign Museum in Cincinnati, Ohio) for supplying the reference material used to make this font.

A collision between fine, fat caps developed by legendary letterer Alf Becker, and a squirrely, curly, uncredited lowercase uncovered by artist Leslie Cabarga produced this merry romp through the alphabet. The Postscript and Truetype versions contain a complete Latin language character set (Unicode 1252); in addition, the Opentype version supports Unicode 1250 (Central European) languages as well.

Gerry Powell, typographer, industrial designer, and director of typographic design for American Type Founders, designed Onyx font for ATF in 1937. A very popular advertising type in the 1940s, Onyx resembles an extremely condensed, bold member of the Bodoni family. Onyx is a good display font, with proportions that make it readable even when space is at a premium.

French Script font is based on script handwriting and engraving used in formal announcements and invitations in general, and specifically on a 1905 ATF face named Typo Upright," by Morris Fuller Benton. French Script lends itself to typesetting in which an elegant mood is desired. French Script is an upright script font with an engraved appearance and decorative capitals. "

Two classics from American Type Founders specimen catalogs of the 1880s—Othello and ATF Black Caps—inspired this powerful headline face with a decidedly menacing quality. Suitable for creepy, eerie and spooky occasions. Both versions of the font include complete Latin 1252, Central European 1250 and Turkish 1524 character sets, with localization for Moldovan, Romanian and Turkish.

This engaging slab serif face made its debut in the 1906 ATF specimen catalog, and wears well over a century later. Its warm lines and a wide stance ensure that your headlines will be noticed. Both versions feature the complete Latin 1252, Central European 1250 and Turskish 1254 character sets, with localization for Lithuanian, Moldovan and Romanian.

Here's an amalgam of letterforms from two giants of the handlettering pantheon: an uppercase based on the work of Mike Stevens, and a lowercase based on the work of Alf Becker. The two work in perfect harmony to create warm, friendly and engaging headlines. Both versions contain the complete Latin 1252, Central European 1250 and Turkish 1254 character sets.

This older, somewhat funkier relative of the classic face, Engravers Roman, made its last appearance in the 1912 ATF Specimen Book. Here, it has been revived to do yeoman-like duty in a new century. This font contains the complete Latin language character set (Unicode 1252) plus support for Central European (Unicode 1250) languages as well.

The French interest in the revival of suitably edited Oldstyle romans as an alternative to a world of Modern typefaces started in 1846 when Louis Perrin cut the Lyons capitals. About 1860, as Phemister was cutting the Miller & Richard Old Style in Edinburgh, Theophile Beaudoire turned the idea of the Lyons capitals into a complete Oldstyle typeface, with similar overwhelming success; it was generally known as Elzevir in France and Roemisch, Romanisch, Romaans or Romana in Germany, Holland and Switzerland. In 1892, Gustav Schroeder, at the Central Division of ATF, expanded the series, adding a boldface under the name De Vinne. It was promptly copied, initially in Europe by Ludwig & Mayer, and spread rapidly throughout the US and Europe, becoming the best known member of the series. ATF made popular an ornamental form under the name De Vinne Ornamental.

Used Cars JNL is based on one of the many unique alphabets created by the late Alf R. Becker for Signs of the Times magazine from the 1930s through the 1950s. Special thanks to Tod Swormstedt of ST Media (who is also the curator of the American Sign Museum in Cincinnati, Ohio) for providing the reference material for this design

Here's an Art Deco classic with a bit of an edge. This typeface is based on a somewhat less refined but more energetic version of Broadway, designed by Morris Fuller Benton for ATF in 1928, originally named Broadway Poster. Both versions of this font contain the complete Unicode 1252 (Latin) and Unicode 1250 (Central European) character sets, with localization for Romanian and Moldovan.

A refreshing stars-and-stripes treatment, suggested by lettering artist Francisco Gonzales, combined with the letterforms of an old ATF typeface named "Rodeo", produced this delightfully novel font, suitable for patriotic occasions. Named for a small Texas town, which pronounces its name "Eerie-Ann." Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).

Roadblock JNL is the solidified and slanted version of Patriotica JNL --a stars and stripes font based on lettering by the late Alf R. Becker as commissioned by Signs of the Times® magazine. Thanks to Tod Swormstedt of ST Publications, Inc. and the American Sign Museum in Cincinati, Ohio for providing source material for use as a work model.

Linem Up JNL is based on one of Alf R. Becker's alphabets for Signs of the Times magazine. With A-Z only and basic punctuation, it is best used in very limited text at larger point sizes. Thanks to Tod Swormstedt of ST Publications (and the curator of the American Sign Museum in Cincinnati, Ohio) for providing the reference material.