Sweetheart Script revives handwriting from the mid 20th century with a lot of bounce and personality. Use it in casual settings where you need a bit of flair!

Ishtar was the Babylonian goddess of war, fertility, love and sex - all in all a lethal combination. She wasn't the sweetheart her lovers had hoped for; I guess the 'war' part in her resume is a dead give-away. Ishtar font is no sweetheart either: it doesn't have a real baseline and its spooky character might not be everyone's cup of tea. It does have a certain charm, however, and befitting a Babylonian goddess, it comes with Babylonian language support!

The 1934 sheet music for "I'll String Along with You" from the Dick Powell-Ginger Rogers musical "20 Million Sweethearts" yielded the charming Deco monoline design for Words and Music JNL.

By the late 1920s, lettering and design had already begun to feel the influences of what would become the Art Deco Movement. The sheet music for the 1927 song "Without You Sweetheart" had its title hand lettered in a block style letter with rounded corners – with the exception of the 'S' and 'R' in "Sweetheart"; reflecting design elements of both styles. For consistency, those letters were changed to fit the rest of the design, and the result is the digital font College Nouveau JNL, available in both regular and oblique versions.

Techno Retro JNL looks like a design straight out of the 1980s, but it actually appeared as hand lettering on a sheet music cover for the circa-1940s edition of the song "To You Sweetheart, Aloha", proving the old saying that "everything old is new again".

Let Me Call You Sweetheart was one of the most popular songs of the early 20th Century, and a piece of vintage sheet music for this tune had its title hand lettered in a square, narrow block lettering style. With a few adjustments and adaptations, this led to the creation of Tall and Narrow JNL, a digital version of the type design which is a perfect alternate to the more conventional condensed faces.

Early 1900s songwriters had a penchant for devising lengthy titles for their compositions. A perfect example from 1909, "It Is Hard to Kiss Your Sweetheart When the Last Kiss Means 'Good Bye'" is a whopping fourteen words long. The sheet music for this piece has a hand lettered, Art Nouveau sans serif design which became the working model for La Vie Nouveau JNL [which translates to "the new life"], and is available in both regular and oblique versions.

On occasion, one type design's influence can result in a completely different end result. Take the hand lettering found on a 1920s piece of sheet music for the song "Let Me Call You Sweetheart". The simple sans with a few Art Nouveau-inspired characters started out as the basic design of Concierge JNL, but shortly after beginning the project, the lettering took on more of an Art Deco flavor. Add to this the many rounded-edge characters that have a bit of a techno look to it and the typeface takes on many different design characteristics.

At times, one source of inspiration can generate more than one idea. This was the case with the 1918 sheet music for the song "You're Still an Old Sweetheart of Mine". The cover displays the title in a hand lettered narrow Art Nouveau Sans serif style. A number of characters were revised and the overall font was compressed by 25% to create a whole new look and feel. The end result became Slim Nouveau JNL. This was the same material used to originally model Easy Money JNL, which is truer to the original lettering design. The font is available in both regular and oblique versions.

Liebling (in English: Sweetheart) was developed according to the sans serif font Mein Schatz with the purpose of having two typefaces which match perfectly. The contrast between thicks and thins was set very low. Just enough to contrast with same-weight Mein Schatz. One of the typeface’s characteristic features, also like its partner, is the availability of ligatures within an expert set. Liebling offers the characters sh, sp, st, ty among others and alternative letters for v and w. The majuscules of the expert set have curved elements allowing the designer to put the typeface to a highly individualistic use for displays and headlines. Another feature of the typeface are two different figure systems. In addition to the old style figures for use in continuous text, Liebling offers regular table figures within the expert set.

Conversation Hearts are inspired by the sweethearts and conversation hearts that can be found all over the US and Britain, but not in Germany. A source of endless fun and surprise. As a typographer to me they are also a surprising document of written communication. Most people complain that nowadays the inscriptions are not as sweet as they used to be. While they used to held romantic and promising inscriptions like “Be True” “Sweet Talk”, today they carry “Tweet me” “Ur Hot” and “Party Girl”. So i took this as a motivation to work with conversation sweetheart on a conceptial inspirational and typographical level. The obvious: every letter pressed on the keyboard brings out a conversation heart that starts with the letter - i.e. L = Loverboy, H = Heartless but what to write? Since i didn't want to reproduce the old “Fax me” and “Email me” I had to come up with something new. Something with a personal relation and of course something that I Love - what else could i write in the shape of the heart? So I tried to access my upper subconsciousness and looked for two words for every letter in the alphabet. One for the capital letter pressed and one word for the lowercase letter. Resulting in a Kurt Schwitters worthy assemblage of vocables "Post-office" “Internship” “Zebra” “Answers” etc. It is not easy to read a text set in Conversation Hearts but easier as a text set in Zapf-Dingbats. To sparkle the visual appearance uppercase letters are filled hearts with “carved” inscription, while lowercase letters are an outlined heart with written inscription. Conversations Hearts is a part of the Light Hearted Font Collection that is inspired by a recording of Jean Baudrillard with the title, "Die Macht der Verführung" (The Power of Seduction) from 2006. Further inspiration came from the article, "The shape of the heart: I'm all yours". The heart represents sacred and secular love: a bloodless sacrifice. by British writer Louisa Young printed in EYE magazine (#43) London, 2002.