Kanna Aoki drew the letters for MVB Emmascript while on a picnic near the Conservatory of Flowers in San Francisco’s Golden Gate Park. Mark van Bronkhorst adapted the writing as a font that maintains a very natural scrawl. Later a bold weight was added. MVB Emmascript has been used to add a lighthearted, human touch to everything from fiction paperbacks to potato chip packaging. The typeface is named for Aoki's 1968 Volkswagen, Emma.