cows (6) - Abstract Fonts

1 posts

Oh well, what can I say about Adrian Frutiger's best known font? Ok, let's say it's a Swiss typeface, with a Swiss design, with its own Swiss clarity. It's probably one of the most readable (legible?) in the whole set of typefaces. I think it's cool – not in the meaning of stylish, but cool, as a thing thrown out of the fridge. It certainly makes its job well: it's been designed for CDG's airport signs and banners. Aside from that and road signs or very conservative logos and the small print – address and the like – in the stationery, I do not think I'd use it. Helvetica, to name another Swiss-made bestseller, has more flair to me and it's more versatile. (and yes, I do love Switzerland: the square flag, her William Tell and all the cows. And the lakes, the mountains, the weed) - re: Frutiger Feeling