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I've had the same experience with the production team of REPO: The Genetic Opera movie (http://www.repo-opera.com/). They used my Red October for the official movie website, without asking. While they used other fonts for trailers, my typeface is all over the official website plus some merchandise. When they finally replied with this:
"Listen, I don't create the posters, so I have no clue which font's they use. (it's a team of people in Canada - and Atlanta). But that being said, I looked on your site, and RED OCTOBER sure looks like some of the REPO stuff, but I think we have numerous fonts that are used. All in that Russian propaganda style.
But I do love the look of this propaganda stuff, and I do love your font RED OCTOBER.
Would you be up for doing an interview on the REPO SITE? We have thousands of users, a lot of those people graphic designers, and I am sure it would get you a lot of press?
Also, I would love to include you in our special thanks on the website. Do you have a bio?
Again, no one intentionally took or used your font. If it was done, it was an oversight. I am not sure if you have heard the REPO story, (what we went through to get the movie made) but it was a miracle it was even released.
That being said, lets get you some credit and press! "
I'm not greedy or something, so I just wanted to make a statement here. Your case is slightly different - I remember that Aeropostale wasn't the cheapest brand in the States, so they should be able to pay for it. The people who asked me about using my typefaces for commercial purposes so far mentioned which is the client - often small companies, which is good - this way you know what's the whole deal. You definitely have to ask for something in return...of course, a lawsuit would be an overkill for you. Throw them a line and see what they will answer.
good luck....
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