Advertisers Gothic is bold and brash, like the city it comes from, Chicago. It was designed by the accomplished German-American matrix engraver, Robert Wiebking, for the Western Type Foundry in 1917. As its name suggests, it was designed for commercial headliner work, much as Publicity Gothic by Sidney Gaunt for BB&S the year before. See our Publicity Headline. Alternate letters ‘A’ & ‘S’ are provided. The most popular ad words “Free!”, “New!” and “Sale” (with both esses) are provided at an angle for dramatic tension. Advertisers Gothic became quite popular because it was effective. It can work equally well for a flyer advertising a non-profit event as for a magazine product ad. This font refuses to be a wimp. Use it boldly. Advertisers Gothic ML represents a major extension of the original release, with the following changes: 1. A total of 335 glyphs (compare) with added glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. 2. Added OpenType GSUB layout features: pnum, ornm, liga, hist & salt ˜ with total 13 lookups. 3. Added 209 kerning pairs. 4. Revised vertical metrics for improved cross-platform line spacing. 5. The most popular ad words “Free!”, “New!” and “Sale” (with both esses) are provided at an angle for dramatic tension The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

Advertising Gothic is based on a style of fonts from the 1920s which was commonly used in advertising and poster design. The style is clearly influenced by the Art Deco movement. It combines deco style decorated initials with dramatic capital letters. The font comes in two different versions. Advertising Gothic Plain features initials which do not have the deco decorations and less fancy letter forms. Advertising Gothic Deo features deco embellishments on the initials and more elaborate versions of the main letter forms.

Advertising Script is a brush script typeface inspired by a handmade sample drawn by the calligrapher Ross Frederic George and depicted in Speedball 1947 Textbook Manual. Advertising Script has a vintage brush script look, perfect for food packaging, display and logo design and period advertising. The original design has been completely reworked and extended by the Zetafonts Masterclass 2016 Team to provide three lighter weights, a rough and a monoline variant, and to produce an extended character set with open type support for ligatures, alternates, European languages and ending swashes. Advertising Script covers over 40 languages that use the Latin alphabet, with a full range of accents and diacritics. It comes in four weights plus a special monoline weight. Advertising Script makes full use of Open Type ligatures to provide swashes, alternates and a wide array of ligature characters for a more handmade, natural look. Swashes can be accessed through glyph palette or by typing one to six underscores after the letter. Take care: open type features are developed using open type technology, fully compatible with Adobe software and major design softwares and OS, but not supported by every software. Check before buying!

AdvertiserÆs Gothic Light, from a volume of headline fonts, was designed by Robert Wiebking in 1917. Wiebking was a skilled type engraver from Chicago who created his own pantographic machine, used to cut punches drawn by other successful type designers, including Frederic Goudy.

With Advertisers Gothic, SoftMaker revives a 1917 design by Robert Wiebking. Inspired by Art Nouveau (Jugendstil) lettering, this typeface is as fresh as it was back then and is well-suited for advertising and display work.

Advertiser JNL is a simple A-Z only font used to make retro-styled titles and names. Based on a popular style of retail signage from the 1950s and 1960s, alternating keystrokes will create a contrast of positive and negative letters. The capital letters have the alphabet in white on black boxes, the lower case have the black letters alone—with the white space conforming to the width of the black boxes. In a pinch, the boxed characters can also be used as initial caps. For a more complete character set with the same style of lettering, use DuBois Block JNL.

Bolded is a new complete type family, designed and developed by creative professionals. Contains geometric and rounded features, optimized for both long texts and small screens and texts. The complete family offers seven weights divided between the basic, italic, condensed and condensed italic family. Created in 2022, Bolded has a modern and functional look, designed for the most diverse uses and projects. Bolded is a geometric rounded family that can meet the needs of the most varied professionals looking for a clean and elegant font family with a wide set of Latin characters.

Bolde is a powerful sans serif font family with modern touches. A balance of hard lines and smooth curves makes them able to stand on their own dynamically Features: five all caps font, Numbers & Punctuation / Extensive Language Support Bolde works great in any branding, logos, magazines, film. The different styles give you the full range to explore a whole host of applications. Thanks for having a peek at Bolde. As always, if you have any questions just send me a message!

from the wood type heritage of America

a decorative caps font digitized in the american type heritage

wood type heritage

a classic decorative caps font digitized from the wood type classics heritage from America's

decorative caps from america heritage typography

See also some related font families: American Advertise 013 , American Advertise 014 , American Advertise 015 , American Advertise 016 , American Advertise 017 , and American Advertise Square Series .

This easy to read, versatile letterstyle was inspired by Al Imelli's "Advertiser's Square" (circa 1920's). Modifications were made and alternates added.

digitization of a classic font from America heritage

a classic from american heritage

from american wood type heritage

inspired in classic wood type heritage fonts from old America's foundryes

An ad spotted in a 1964 issue of Billboard magazine with the words “STAND BACK…” introduced the first record album from then-new stand-up comedian Bill Cosby. The lettering of those two words was in a stencil sans serif design that was a perfect candidate for developing into a digital font. The end result is Advertising Stencil JNL, which is available in both regular and oblique versions.