Oh, Brush … beloved script emblem of plumbers, mechanics, bodegas, lunch counters, and other low-rent concerns. Since 1942, you have given faceless apartment buildings a name, brought life to the badges and banners of otherwise tedious trade conventions, and lent excitement to the postcards of middle America’s unsung travel destinations. We have seen so much of you … but not enough! We need more weights: how about five, extending beyond humdrum Medium? We want swash alternates, too, plus lively ligatures and sporty underline tails! Give us cleaner curves and smoother connections, but stay true to your frisky self! Like a nail salon that offers cucumber water, the new ATF Brush is one step classier than the rest.

The Garamond family tree has many branches. There are probably more different typefaces bearing the name Garamond than the name of any other type designer. Not only did the punchcutter Claude Garamond set a standard for elegance and excellence in type founding in 16th-century Paris, but a successor, Jean Jannon, some eighty years later, cut typefaces inspired by Garamond that later came to bear Garamond’s name. Revivals of both designs have been popular and various over the course of the last 100 years. When ATF Garamond was designed in 1917, it was one of the first revivals of a truly classic typeface. Based on Jannon’s types, which had been preserved in the French Imprimerie Nationale as the “caractères de l’Université,” ATF Garamond brought distinctive elegance and liveliness to text type for books and display type for advertising. It was both the inspiration and the model for many of the later “Garamond” revivals, notably Linotype’s very popular Garamond No. 3. ATF Garamond was released ca. 1918, first in Roman and Italic, drawn by Morris Fuller Benton, the head of the American Type Founders design department. In 1922, Thomas M. Cleland designed a set of swash italics and ornaments for the typeface. The Bold and Bold Italic were released in 1920 and 1923, respectively. The new digital ATF Garamond expands upon this legacy, while bringing back some of the robustness of metal type and letterpress printing that is sometimes lost in digital adaptations. The graceful, almost lacy form of some of the letters is complemented by a solid, sturdy outline that holds up in text even at small sizes. The 18 fonts comprise three optical sizes (Subhead, Text, Micro) and three weights, including a new Medium weight that did not exist in metal. ATF Garamond also includes unusual alternates and swash characters from the original metal typeface. The character of ATF Garamond is lively, reflecting the spirit of the French Renaissance as interpreted in the 1920s. Its Roman has more verve than later old-style faces like Caslon, and its Italic is outright sprightly, yet remarkably readable.

ASF Diana is a Serif family font. It has 5 upright weights and their Italics and supports Latin, Armenian and Cyrillic alphabet systems. The weights from Regular to Bold and their Italics can be used as text fonts. ASF Diana can be used as Display fonts too. It is an easily readable two side serif font and the eyes don't get tired while reading. ASF Diana has a contrast style and at the same time is quite bright and clear.

ATF Headline Gothic cries out to be used in headlines, and that is exactly how it was used after it was first created by American Type Founders in 1936 with newspapers in mind. It would be hard to imagine a better typeface for a shocking, front-page headline in a scene from an old black-and-white movie. With its all-caps character set, and its big, bold, condensed design, ATF Headline Gothic is the epitome of its name. “Extra! Extra!” The style of ATF Headline Gothic recalls the bold, condensed gothic display faces of the 19th century, but with more refinement in its details than many large types of the time (typically wood type). Its most recognizable trait is the restrained, high-waisted M, with short diagonal strokes that end with their point well above the baseline; this avoids the sometimes cramped look of a bold condensed M with a deep “V” in the middle, common in many similar headline faces. The digital ATF Headline Gothic comes in a single weight, all caps, like its predecessor, but offers two styles: one crisply drawn, and a “Round” version with softer corners, to suggest a more “printed” feel, reminiscent of wood type. Of course, in either style it includes a full modern character set, including symbols such as the Euro, Ruble, and Rupee, that didn’t exist in 1936.

Sporting broad, unadorned caps and just a dash of flair, ATF Wedding Gothic is like an engravers gothic at a black tie affair. It comes from the same tradition as other social gothics from the turn of the twentieth century, such as Engravers gothic and Copperplate. But where these are the faces of business cards and common announcements, ATF Wedding Gothic is a special occasion. Its swaying ‘R’ and ‘Q’, its characterful figures, and spritely-yet-sturdy insouciance make ATF Wedding Gothic well suited for tasteful engagements of all sorts. Yet there is much more here than the name implies. Originally offered long ago as metal type in a single, wide weight, this digital interpretation expands what was once a novelty design into a surprisingly versatile family of nine weights. An additional, narrower, standard width brings the count to eighteen fonts. From Thin to Medium, ATF Wedding Gothic retains the airy elegance of its source, while the heavier side of the family takes on an altogether different feel, more reminiscent of wooden poster type.

ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts.  ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.

Sean Henrich ATF is a sharp, rounded geometric display font and works best in text and display applications, such as headline, posters, signage, magazine, product branding, corporate branding, logos and titles. Several alternate characters are included in this typeface. Sean Henrich ATF font has six weights; ultra light, extra light, light, regular, bold and extra bold, each available in italic, making a total of twelve styles. Each style has a full upper and lower-case, accents, punctuation and a selection of monetary symbols. Currently Available for PC, in Open Type, PostScript or TrueType.

ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic family. This new family of aggressively rectilinear headline types expands the design’s possibilities, offering 30 fonts. The all-cap design sports square corners in the counters, creating tension between angular and curved details; this feature, and the generally rectangular shape of the whole alphabet, makes ATF Poster Gothic distinctive on the page or screen, while its relationship to Bank Gothic makes it seem somehow familiar. Vertical strokes on the C, G, J, and S, as well as on several of the numerals, are cut off at an angle, which suggest the curves those strokes might typically display if the characters were less boxy in design and more along the lines of late-19th-century headline faces. Certain weights also recall the style of lettering used on athletic team jerseys, television crime dramas, action & adventure movie titles, and engraved stationery. With three widths and five weights, ATF Poster Gothic is distinctive and versatile at the same time. The full family is also available in a “Round” version, with corners subtly rounded for a softer, more “printed” feel.

First introduced by the American Type Founders Company in 1906, Railroad Gothic was the quintessential typographic expression of turn-of-the-century industrial spirit—bold and brash in tone, and a little rough around the edges. A favorite for the plain speak of big headlines, Railroad Gothic quickly gained popularity among printers. Its condensed but robust forms were likely a source of inspiration for later families of industrial sans serifs. The design feels like a cleaned-up version of some earlier Victorian gothics, notable for their uneven proportions and awkward letterforms. ATF offered a number of sizes of Railroad Gothic as metal type, with cuts varying in design considerably from size to size. Creating this new digital version involved interpreting the characteristics of different sizes and making some aesthetic choices: where to retain the design’s familiar unstudied gawkiness, and where to make improvements. The new ATF® Railroad Gothic features a measured, harmonious interpretation of the original, and has been extended with four new weights (each bolder than the last). The heaviest weights are carefully designed to keep counters open, no matter how dense the overall effect may be, maintaining legibility at any display size. This contemporary rendition of a historic American design boasts a full Latin character set, including glyphs undreamed-of in the heyday of railroads.

ATF Franklin Gothic® A new take on an old favorite Franklin Gothic has been the quintessential American sans for more than a century. Designed by Morris Fuller Benton and released in 1905 by American Type Founders, Franklin Gothic quickly stood out in the crowded field of sans-serif types, gaining an enduring popularity. Benton’s original design was a display face in a single weight. It had a bold, direct solidity, yet conveyed plenty of character. A modern typeface in the tradition of 19th-century grotesques, Franklin Gothic was drawn with a distinctive contrast in stroke weight, giving it a unique personality among the more mono-linear appearance of later geometric and neo-grotesque sans-serif types. Franklin Gothic has been interpreted into a series of weights before, most notably with ITC Franklin Gothic. But as the original type was just a bold display face (later accompanied by a few similarly bold widths and italics), how Benton’s design is expanded to multiple weights and styles as a digital type family can vary significantly. Benton designed several gothic faces that harmonize with one another, including Franklin Gothic, News Gothic, and Monotone Gothic, that can serve as models for new interpretations of his work. With ATF Franklin Gothic, Mark van Bronkhorst looked to Benton’s Monotone Gothic—originally a single typeface in a regular weight, and similar to Franklin Gothic in its forms—as the basis for lighter styles. ATF Franklin Gothic may appear familiar given its heritage, but is a new design offering a fresh take on Benton’s work. The text weights are wider and more open than some previous Franklin Gothic interpretations, and as a result are quite legible as text, at very small sizes, and on screen. ATF Franklin Gothic maintains the warmth and the spirit of a Benton classic while offering a suite of fonts tuned precisely for contemporary appeal and utility. The 18-font family offers nine weights with true italics, a Latin-extended character set, and a suite of OpenType features. Download the PDF specimen for ATF Franklin Gothic.

Morris Fuller Benton’s ATF version of Baskerville’s design cut by William Martin for the British printer and publisher William Bulmer. ATF released the design in 1928.

Based on the Ludlow/ATF versions of this great typeface.

An original informal script designed for ATF by Emil Klump.

Another informal script designed in 1939 by M.K. Kaufmann for ATF.

Designed for informal effects in 1961 by Freeman Craw for ATF.

Gerry Powell’s stencil version of Clarendon designed for ATF in 1938.

Based on the William T. Sniffin design for ATF, circa 1928.

Morris Fuller Benton’s 1931 design, reworking the model of Memphis for ATF.

Gerry Powell’s revival of the condensed and elongated Fat Face, cut for ATF.

The archetype of the Brush Script, designed for ATF by R.E. Smith in 1942.

William Caslon’s design as made regular by ATF at the beginning of this century.

The most familiar of brush scripts designed by Pete Dombrezian for ATF in 1951.

An informal script designed for ATF as an italic for his Piranesi by W.T. Sniffin.

The most popular type of this kind, designed for ATF by M.R. Kaufmann in 1936.

Morris Fuller Benton’s version of the standard American nineteenth century blackletter made for ATF in 1901.

The first of the popular American informal scripts designed by R.E. Smith for ATF in 1933.

Frederic W. Goudy originally designed Pabst in 1902. This lettering was used by the Pabst Brewing Company for their promotional materials. It was later developed into type for ATF. Goudy later licensed Pabst Oldstyle to the Lanston Type Library. Lanston Pabst Oldstyle features several differences from the more familiar ATF version. Some caps are narrower while some lower case characters are wider than the ATF version. The descenders are also shorter in the Lanston version. Logotypes of italic words and, of, and the are included as originally designed as well as ligatures including the unusual tt ligature.

Based on the ATF typeface by Morris F. Benton, circa 1934. Steve created two additional new weights.

A typical set of American Tuscan capitals cast by ATF in the middle of the nineteenth century.

Steve Jackaman & Ashley Muir. Packard Old Style is based on lettering drawn by Oswald Cooper for the Packard Motor Company (ATF 1913). The bold weight is credited to Morris Fuller Benton (ATF 1916), but it is highly probable that Benton did the adaptation for both weights. Packard Old Style Pro contains all the high-end features expected in a quality OpenType Pro font.

Based on Lucien Bernhard’s idiosyncratic Schoenschrift, Liberty was designed for ATF two years later, in 1927, by W.T. Sniffin.

Based on the earliest ATF/M.F. Benton versions of the Bank Gothic typefaces. ‘Fleshed-out’ into a full family.

Steve Jackaman & Ashley Muir. Packard New Style is a smooth version of the lettering drawn by Oswald Cooper for the Packard Motor Company (ATF 1913). The bold weight is credited to Morris Fuller Benton (ATF 1916), but it is highly probable that Benton did the adaptation for both weights. Packard New Style Pro contains all the high-end features expected in a quality OpenType Pro font.

A condensed American blackletter designed for ATF in 1932 by Morris Fuller Benton; the face grows out of nineteenth century roots.

Cloister Initials™ have become FontHaus's most popular decorative initials font since we began selling it in 1993. First released in 1919 for ATF, Goudy's "Cloister Initials", sometimes called Goudy Initials is recognized as "one of the most beautifully designed set of initials ever made". We agree. Our digital revival is historically accurate because it was referenced from the actual ATF 144-point brass matrices acquired at the now legendary and final ATF auction in Elizabeth, New Jersey in 1993. The exquisite design of each character inspire it's use. Perfect for holiday invitations, elegant note pads, as drop caps or in period design. We've even sold these initials for use as company logos.

The American nineteenth century display form as handed down through ATF and the composing machine companies, largely for use in newspaper headlines.

Meyer Two captures the early Hollywood flavor and nostalgia of silent-film intertitles. From 1922 through 1928, Mergenthaler Linotype cut five fonts to Louis B. Meyer’s personal specifications. Meyer Two, drawn in 1926, curiously combines Cleland’s ATF Della Robbia capitals of 1902 with lowercase and figures from ATF Post Monotone No. 2, also from the same period. Meyer Two was revived, with a Condensed added, by David Berlow; FB 1994

A small x-height typeface, originating with engravers near the start of the twentieth century, appearing in type in the 1923 ATF specimen.