Hi there! I have a design-related question, that I hope all you font boffins can help me with.
I am in the process of re-branding my (small/one-man) company for a 2011 marketing drive. My current typeface in my title/logo looks a bit 1990's to me, so I would like to choose a new one out of the free fonts available.
However, I cannot choose between the two options:
A) Use a font for the title/logo, and then use the same font (and its family of Italics/Bold) for documents, brochures, slides, and all printed works within and around the company. (Think of Apple's use of Myriad everywhere.)
B) Use one font for the logo/title, and then use a different font for document, brochures, and so on. (Think of Oracle's logo/title.)
Hi there! I have a design-related question, that I hope all you font boffins can help me with.
I am in the process of re-branding my (small/one-man) company for a 2011 marketing drive. My current typeface in my title/logo looks a bit 1990's to me, so I would like to choose a new one out of the free fonts available.
However, I cannot choose between the two options:
A) Use a font for the title/logo, and then use the same font (and its family of Italics/Bold) for documents, brochures, slides, and all printed works within and around the company. (Think of Apple's use of Myriad everywhere.)
B) Use one font for the logo/title, and then use a different font for document, brochures, and so on. (Think of Oracle's logo/title.)
Any ideas? All comments are welcome!
Thanks.