Chocolate Factory is surely a custom lettering - see the 3 different "C"'s.
Alternatively check [ulr=http://www.abstractfonts.com/font/4720]WiIlly Wonka[/url]
ok, I think it's shag-exotica or tiki surf, with customization obviously, I can see that now :)
After a more extensive search on google...
Thanks! :)
I was wondering if anyone could help me identify the font type used in this poster, specifically the word 'charlie'...
Much appreciated! :)