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Frutiger's Serifed Pair?
#1 Posted by erin2006 on 2006-08-10 18:05:58 | quote | 65.39.*.1*
I would like some suggestions on what serifed font faces work well with Frutiger (Reg). And in general is there a certain rule to go by when pairing serifs with sans serif fontsb besides visually pleasing?? Because i never really know what is acceptable.
#2 Posted by site moderator Schwalbenkoenig on 2006-08-11 01:04:56 | quote | 80.120.*.9*
I won't give you an advice on this. Too complex.
But get a deeper insight here: http://www.typophile.com/node/17236
or here: http://rosendorf.us/blogdorf/archive/2006/01/18/1456.aspx

..........................
Schwalbenkoenig
#3 Posted by site moderator koeiekat on 2006-08-11 09:44:43 | quote | 213.169.*.9*
As swallow said complex. Very complex. It all depends on what sort of manuscript you're working on. What emotional atmosphere do you need/want to create?
Frutiger is designed for legibility and legibility only. Which makes it a good choice for technincal information, charts etc. Anything where emotions play no role and only the facts count. I would never choose it for say book text or commercial printwork. For the same reason I would also not use it for headers.

That said, if you are thinking of a serif type in combination with the Frutiger I would go for a very 'simple/minimalistic' one. I mean as less fancy as possible, to avoid a conflict with the 'factual' character of the Furtiger. The Clarendon [Light] represents the sort of type I mean. Not 'strong' enough? Think about a slab-serif like the Stymie.

Complex, like swallow said. Complex.

Have fun and ... be nice to the cats

_____________________________________
Relax ... it is just a font
#4 Posted by erin2006 on 2006-08-11 12:52:04 | quote | 207.6.*.1*
Just to clarify... I am working on a corporate logo for an international company. I choose Frutiger for the logo tag line and the serifed font would be for the annual report ....
#5 Posted by site moderator koeiekat on 2006-08-11 16:15:22 | quote | 213.169.*.9*
Don't!

Have fun and ... be nice to the cats

_____________________________________
Relax ... it is just a font
#6 Posted by site moderator Schwalbenkoenig on 2006-08-12 03:57:12 | quote | 212.33.*.3*
Very good advices, dear KKat, although this HAS TO BE a shot in the blue sky.
Another shot and 20 cents from me: Don't take common fonts, which are seen in 95% of all cases.
Have a look at, for example, the library of Hoefler & Frere-Jones or the wonderful sans or serif-typefaces of the dutchtypelibrary.com. A unique company deserves a unique face.

[OT] I'm out of office for two weeks, dear people. So I won't login not regularly. Have fun.

..........................
Schwalbenkoenig
#7 Posted by site moderator alex on 2006-08-12 07:36:46 | quote | 67.71.*.1*
we'll miss you for sure! ever-present and ever-helpful is not going to be around??? im sad... i hope it is at least a vacation from your dayjob :)

Alex, Abstract Fonts

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